Predictive modeling focuses on helping organizations glean actionable forward-looking intelligence based on existing and historical data. Predictive analytics can help you:
- Target prospects
- Retain clients
- Identify risks
- Quantify opportunities.
Some predictive analytics can be packaged into easy to-use-solutions. For example Seer site location models require only the locations of your existing stores and customers.
Most predictive analytics involve custom work. These projects begin by understanding the questions you need to answer. Is it about reducing churn, increasing up-sell, focusing marketing offers or identifying possible fraud? Once we understand the ‘whats and whys’ Seer appends relevant 3rd party data-sets to your internal information and uses powerful data science protocols and data mining tools to profile the data and identify key features for exploration and modeling.
Models producing segments and scores can be delivered through web services or installed on your network. We will work closely with your team to understand the best deployment model for your particular use case.